Olle Eksell (1918-2007) is a graphic designer that typifies Sweden. He is also known as one of the first modern graphic designers on the Scandinavian Peninsula. He was not only an excellent designer and author, but he was also a grand visionary. This can be seen in his 1964 work “Design = Ekonomi,” which introduces the important relationship between design and the economy with clear and elegant arguments. In 2001 the Swedish government granted Olle Eksell the title of professor emeritus for his outstanding contributions to the field of design.